Increase Audience Interest by 247% with this Tool
- Haiden Finlay
- Jul 22
- 2 min read
Updated: Oct 5

Content writers and nonfiction authors use this game-changing writing strategy for the wow-effect it has on readers. This writing method has the power to captivate, inspire and persuade readers to want to know more about your story, services and products...leading to more interest and sales! This incredible writing tool is called the ‘Conversational Tone’ writing style - and you’re about to learn why this easy going way of writing attracts readers and encourages sales.
The conversational tone is a clear, simple and friendly writing style with an alluring ‘come and learn my way of thinking’ persuasive element to it. Conversational writing is easy for readers to understand the writer’s thoughts; and you don’t have to struggle with the meaning of words, concepts or difficult sentences. This lovely type of writing has a casual, relaxing flow to it, making the reader feel like you’re speaking directly to him, telling him a fascinating story and forming a lasting impression.
The conversational writing style is so appealing to readers that business guru, Neil Patel, ran an A/B test on this style + a formal writing tone to highlight the different effects they have on readers. Patel created two different versions of the same article, one in the conversational tone and the other in a formal tone, and this is what he discovered:
247% more people read the entire article written in the conversational tone
and readers spent an average of 4.45 minutes reading the conversational article as opposed to 1.22 minutes of the formal style.
The conversational tone was the clear winner of the two different versions of writing, showing you why it’s important for your content and eBooks to be well-written and created in the conversational style.
My name is Haiden Finlay, and I create dynamic content for business owners, professionals, healthcare practitioners and hobbyists. I will transform your goals and ideas into sensational eBooks, blogs and content created in the conversational tone - content your audience will love.
Refresh your online presence and reach your business goals in 2025. Please email haiden.finlay10@gmail.com to learn more about my projects and how I can help you.



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